Are you facing problems updating your business website?
Have you hired a webmaster to update your business website?
If the answer is Yes then it’s time for you to change to WordPress- the friendly content man
For those who are not aware of WordPress here’s a small introduction- It is a free, open source, easy to use and powerful content management system. Though it is regarded as a blogging tool but it can be used to develop great websites. In fact a recent Twitter stream for Word Camp San Francisco 2011 displayed that “22% of all new domain registrations in the USA are running on WordPress”. Now let us see why one should use WordPress to maintain their business website.
Usability
The main reason why WordPress is so popular is because of its ease of use. Unlike normal websites anyone can use this CMS, update content, add videos and make customizations with just a few clicks. Unless you want heavy customizations you will never need to know or write PHP codes. Just login to your “dashboard”, write your content with a suitable title and description and post it. Updating content is just like writing an e-mail in WordPress.
As a business website you can easily create new pages to promote your products or services, start polls to engage your viewers, host videos of your company- the possibilities are endless, the process is simple and easy.
Simplified SEO
Another reason why you should use WordPress for your business website is because it makes SEO (Search Engine Optimization) easy and effective. WordPress is search engine optimized i.e. it is so designed that contents in it automatically rank higher in search engine results. Depending on the theme you are using you just need to make a few tweaks and you get SEO optimized web pages.
For advanced SEO you can always rely on the thousands of plugins available with WordPress. As this CMS is highly flexible you can easily modify the permalink structure and the url structure for good SEO. Moreover you can add relevant keywords according to the content to emphasize on them, add tags, meta-description, etc for better SEO results.
Customization
If you are still thinking why use WordPress for your business website, then here is another reason. WordPress offers unlimited customizations, yes you can make it look anyway you want to. It began as a blogging platform but soon everyone started building websites with it. WordPress can be used to build virtually any kind of website- e-commerce, entertainment, information portal, etc; it can easily integrate itself with other web technologies like Flash, Java script, Ajax etc. As it is open-source developers and designers can modify and customize it in any way they want to.
If you don’t want to hire designers and developers then you can always choose from the thousands of free WordPress themes. Just select the theme you like, install it and you have a great looking website ready. You can also buy premium themes and they don’t cost a fortune.
These features have made WordPress immensely popular and they are the reason why you should use WordPress for your business website. Remember technology is developed to make life simpler, using WordPress will surely make it a lot easier for you to manage your business website.
