A bulk of the small businesses said they feel Google+
is an important social platform because it was developed by Google, one
of the Internet’s favorite brands and one of the most influential
websites when it comes to site referrals. But small business owners gave
a plethora of reasons for being early adopters of the platform. Here
are some of the top reasons for using Google+:
1. Get an SEO Boost: Bob Shirilla, director of marketing at Simply Bags,
says that his business joined Google+ because he relies on Google
search referrals for sales conversions. “Google+ influences search for
all the people who have included my business in their circle,” he says.
“We have also put a +1 button on each product page. This is a great way
to get free promotion from people who like the product to people with
similar interests.”
2. Host a Hangout: “Hangouts offer an amazing
opportunity for businesses to engage in a highly personal way with
clients, customers and industry thought leaders,” says Roger Friedensen,
president and CEO of Forge Communications.
“Plus, employees in remote locations can hold team meetings to
brainstorm with one another from an interface that affords them
immediate and easy access to share and collaborate on most of the
information materials they might need, such as documents and
spreadsheets.”
3. Expand Content Distribution: Phyllis Khare, the social media editorial director of iPhone Life
magazine, says that Google+ is a great platform for expanding the
publication’s content distribution. “It took us almost a year to get
1,000 Likes on our Facebook Page, and three days on G+ to get that
number to Circle us,” she says. “We are gearing up for Hangouts with
some of our writers in 2012 to answer iOS questions and a few other fun
things with contests and giveaways.”
4. Connect with Early Adopters: If your business
falls in the Internet or technology industries, Google+ could be a great
place to connect a tech-savvy audience. “The people that are on Google+
already are most likely going to be early adopters of other
technologies and marketing channels,” says Jason Pinto, CMO at interlinkONE. “When we look at what defines an ‘ideal customer’ for our products, that criteria is certainly high on our list.”
5. Segment Your Audience: “The obvious benefit of
Google+ is that it allows us to share select content with specific
audiences,” says Chad Udell, managing director of Float Mobile Learning.
Google+ makes it easy for businesses to segment their audiences and
share content directly with those certain groups of followers.
6. Use Google+ to Network: David Greenberg, president of Parliament Tutors,
says that his business does not have a Google+ page, but that he uses
his personal Google+ page to network and gather contact data and
research the “personal side” of relevant contacts, such as journalists
and potential clients, so that he can better create a connection with
them. He adds that the “About” section of a contact’s Google+ profile is
usually a great start.
7. Just Explore: Netronic
Managing Director Martin Karlowitsch says, “We currently use Google+
for exploratory purposes. It is still a niche platform, but quickly
growing and with a platform giant behind it. Knowing the impact that
Google has on the way people find relevant information on the web,
Google+ soon can become significant by combining social and search. I
want to start early using this platform to be prepared when this
inflection point arises.”
Read More at Mashable
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