Twitter’s native video- and photo-sharing features may have hinted at its desire to go after Facebook, but the redesign it launched on Thursday stated them loud and clear.
Twitter now looks a lot more like the world’s largest social network, with features that focus on social interaction and brand pages.
Twitter once differentiated itself as an “information network” while Facebook defined itself as the “social graph.” But just as Facebook added real-time features that make it look more like Twitter, Twitter has inched into its competitor’s turf.
In June, Twitter’s video and photo-sharing tools positioned the network to increase engagement by breaking the mold of its 140-character tweets. Meanwhile, a new “Activity Feed” was added in August to keep track of followers’ interactions with other Twitter users, and later that month it added photo galleries to every user’s profiles — it’s first step toward establishing profile pages that are more than just an aggregation of tweets.
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