The average Facebook user uses Facebook for personal communication but as a business entity one should use Facebook fan page. The huge popularity of Facebook has given birth to a new code of belief that Facebook fan pages are one of the best tools to promote your business. Let us see why Facebook fans pages are important for business promotion.
First the statistics:
- Facebook has over 750 million active users.
- 50% of active users log on to Facebook in any given day
- Average user is connected to 80 community pages, groups and events
- There are more than 250 million active mobile users of Facebook
- Average user is connected to 80 community pages, groups and events.
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These are some serious numbers. Now just think what would happen if you can just convert only 1% of active users into your clients, just think- and this is why Facebook fan page is so important for business promotion.
Setting up a Facebook fan page takes minutes, even an average person can set-up a page within ten minutes but don’t take it lightly. This fan page represents your company so make sure to make it attractive. Just as no two successful stores look the same, similarly your company’s fan page should highlight how you are different from others in the same industry. Building a fan page and drawing traffic from it is in reality just as difficult as developing a website and optimizing it. When designing your company’s Facebook fan page you can use different designs combined with graphics, audio and video, just make sure that they are in line with your business model.
After designing comes the fan following part and this is where things get tough. If your brand is an established name in the industry the job becomes easier but for startup companies or small businesses this can be tricky and time consuming. The best way to pull in traffic is to promote your business using Facebook’s data and focus on targeted consumer base. You may have to spend a few dollars for this but it is worth it as you will get better and quick response this way.
Remember each fan indicates how prosperous your business is so taking care of your fans is a must. Engage your fans with weekly contests (e.g. Fan of the week), appreciate their efforts, communicate with them on a regular basis- they will spread the word for you i.e. advertise you for free. This is where social media stands above conventional marketing and advertising platforms. It is real people who are promoting you; their words carry a value and trust with it. If your fans are pleased with you they will recommend your service over other social networks, their friends, relatives- increase your brand’s awareness.
Facebook fan pages have a huge latent potential in it, especially in times like ours when social media is a rage. Don’t take it lightly, spend time on it, be creative, and treat your fans like your friends and they will return the favor.
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